All Smart Internet Marketers know the power of Long Tail Keywords, so if you aren’t using Long Tail Phrases… You aren’t smart…. Sorry. When running a CPC campaign Long tails can mean the difference between making profit or loss for a few reasons;
1) As a general rule the longer the phrase the more qualified the lead is, because the search is more specific so it makes it easier to gauge what the prospect is looking for.
2) Long Tails are usually much cheaper to bid on because most other Internet Marketers are either too lazy to do the research or don’t know what I’m about to show you.
3) There is usually heaps less competition… Well just because there is alright!
Why not just use Keyword Suggestion Tools to find your Long Tail Keywords?
At the time of writing even the Best keyword suggestion tools are blunt as buggery, they give us an indication of what people are searching for but when it comes to low search volume keywords no tool can give accurate results. They will normally just give you “low search volume” or “not enough data” which is about as useful as poke in the bum with a golden bull horn.
The other reason keyword tools are not always good is because they don’t even pick up all search phrases, there are so many different people out there with different ways of thinking that search for different things it would be near impossible to collate all the data. So our tools just give us the most popular results and that’s it.
I’m sure the Big G has the data at it’s finger tips and have a very good reason for keeping it quite, but that is another matter all on it’s own.
Anyway I developed this technique to help me drive highly targeted cheap traffic and though I would share it with you, bon appetit!
What do you Reckon?
{ 3 comments… read them below or add one }
Loved the video, I am definitely going to try your technique. Found a great post on long-tails here, you should check it out. http://blog.directorymaximizer.com/2010/03/04/the-importance-of-long-tail-keywords/
Calvin´s last blog ..The Importance Of Long-tail Keywords
Hey Samuel,
Luckily for me when I first started learning about keyword research I was taught about only going after long tailed keywords. Mainly because of both how low the bids can be for these keywords and how it’s much easier to write content around long tail keywords. I’m so thankful I learned this early on because it’s been a life saver for me.
Thanks for sharing this with everyone. I would hate to know that others haven’t learned this already.
Adrienne
Hi Adrienne,
most people get greedy and look for the just the big keywords when there are so many long tails that don’t even show up on the radar of keyword tools.
Just looking at your analytics each month shows just how powerful long tails are. And if you take these from analytics and put them in to a rank tracking tool then build some links for anything ranking position 3-10 you will see a huge increse for not much work if you do this consistently